Shimla-born Bollywood actress Preity Zinta will be the brand ambassador of Himachal Pradesh & has accepted the state government’s offer and agreed to promote the state’s theme and slogan —‘Unforgettable Himachal’ and ‘A Destination for All Seasons and All Reasons’ — both domestically and internationally as per a report in the Indian Express.

The actress visited Dharamsala a few months ago during the three IPL matches hosted by the Himachal Cricket Association. It was here that talks about her becoming Himachal Pradesh’s brand ambassador started. Arun Sharma, Tourism Director, Himachal Pradesh said, “Preity Zinta has agreed to our offer and we are now in the process of sending her a formal letter. She will not charge anything for her services as brand ambassador as per the indications she had given to us.” 

The state government’s move comes close on the heels of another Bollywood actor Abhishek Bachchan’s visit to the state. Abhishek, too, had expressed his willingness to become Himachal Pradesh’s brand ambassador. “Our talks with Preity Zinta were already at an advanced stage. Moreover, she is a Himachali and has also been featured in the recent coffee table book — Har Ghar Kuchh Kehta Hai — brought out by the state tourism department,” added Sharma.