Tourism to Britain is set receive a huge boost from the fastest-growing nations of the world due to next year’s Royal Wedding, as per a research from VisitBritain. The rapidly expanding BRIC nations – Brazil, Russia, India and China - are amongst the keenest to visit British places connected to the Royal Family.
The evidence comes from an exclusive VisitBritain poll of 25,000 potential foreign visitors commissioned by VisitBritain from the Anholt-GMI Nations Brand Index Survey, which assessed the appeal of countries as if they were commercial brands. Designed to discover how powerful the theme of Monarchy was in drawing people to this country, the survey asked would-be travellers how likely they were to visit places associated with the Royal Family.
The results show that the nations who were keenest on the idea were Russia, where 83 per cent of respondents said they would go to Royal sites, followed by Brazil on 79 per cent, Malaysia on 76 per cent and the Czech Republic on 75 per cent. They were followed by Poland (74 per cent), Mexico (73 per cent), South Africa (72 per cent), India (71 per cent), China (71 per cent) and Singapore (70 per cent). Around 57 per cent of the USA sample said they were keen to visit Royal sites – the lower figure is probably because Americans are more regular visitors to the UK and they have moved on to other attractions.
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