Tourism Authority of Thailand (TAT) inaugurated its Mumbai office this morning. The Mumbai office will tap and service Western and Southern India, Sri Lanka and Maldives. The office in Mumbai with staff strength of five including a director, assistant director, marketing manager, executive assistant and support staff, is the second for TAT in India. While TAT has set up its office in Mumbai it will continue its association with Charson Advisory Services Pvt. Ltd., for Public Relations and marketing consultants.

Commenting on the reasons for starting an office in Mumbai and its role, Sethapan Buddhani, Director, TAT Mumbai said, “India is a vast and an important market for us. A single office in Delhi was insufficient to promote our country aggressively and cover the Indian market comprehensively. Apart from servicing the travel trade, the role of Mumbai office will be to market and promote the destination in the assigned regions, as well as interact with the media. The major focus segments for the Mumbai office are Weddings and honeymoon, corporate, Bollywood and high-end luxury market especially FITs.”