Sally de Swart has been appointed as the new Event Director for Asia-Pacific Incentives & Meetings Expo (AIME). Sally de Swart succeeds Rosemarie Sama who recently resigned following nearly ten years with Reed Exhibitions managing the successful AIME event. According to the release, Sally de Swart’s first event will be AIME 2011, to be held on February 15-16 at the Melbourne Convention & Exhibition Centre (MCEC). 

Sally de Swart said, “The last three months have shown me first-hand what a great event AIME is and I am delighted to accept the role on a permanent basis. I am excited to now be able to start planning for the future and continue working with the Melbourne Convention + Visitors Bureau (MCVB), the industry, our exhibitors, visitors, buyers and the talented and dedicated team here at Reed Exhibitions on the next chapter at AIME and hope the event can continue to go from strength-to-strength in the years to come.”