World Travel Market 2009 led to 1,139 million Pound of travel industry deals, with almost two-thirds (64 per cent) of the Meridian Club members polled stating that they expect to conduct a greater amount of business (in monetary value) at WTM 2010 than they did at WTM 2009. More than a third (34 per cent) expects to conduct about the same amount of business at this year's WTM as they did at last year's, with only two per cent expecting to conduct less business at WTM 2010.

According to the press release, WTM 2010 will be the biggest-ever World Travel Market due to the 165 million Pound expansion of host venue ExCeL, London. The event has a number of new features to attract new exhibitors including the WTM Sports Pavilion and first exhibition floor WTM Technology Presentation Theatre. Six out of ten Meridian Club members expect to sign more business deals with a greater number of exhibitors at WTM 2010 than they did at WTM 2009.

Three out of ten Meridian Club Members expect to conduct between 11 per cent and 25 per cent more business (in monetary value) this year than they did in 2009. A further 35 per cent expect to conduct up to ten per cent more business than in 2009. To help facilitate business between exhibitors and buyers there will be a Meridian Club lounge in both exhibition halls for the first time. Furthermore, Meet The Meridian Club Buyers (Speed Networking) has also been expanded for 2010 with a new UK and Ireland and Technology and Online Travel session.

Simon Press, Exhibition Director, World Travel Market said, "World Travel Market is all about facilitating business between exhibitors and the industry's senior buyers in the WTM Meridian Club. I am delighted Meridian Club members are telling us they expect to conduct a greater number of business deals leading to larger monetary value than ever before."