[PRINT]  [CLOSE]
Friday 27-Aug-2010

Katrina Kaif signed up as brand ambassador for Etihad Airways

Etihad Airways, the national airline of the United Arab Emirates, has announced Bollywood actress Katrina Kaif as the airline's new brand ambassador.

By  Traveltechie Bureau | Mumbai

Etihad Airways has announced Bollywood actress Katrina Kaif as the airline�s new brand ambassador. Etihad Airways and Katrina Kaif will work on a series of initiatives to promote the airline across India and around the world, including addressing Indian communities in Etihad Airways� key markets such as the UAE, the United States and the United Kingdom.

Etihad recently filmed an internet video with Katrina Kaif dancing in the airline�s First Class lounge in Abu Dhabi, under the direction of award winning Indian film director and choreographer, Farah Khan. The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between Katrina Kaif and Etihad Airways throughout the campaign.

Katrina Kaif said, �Since they first started flying, Etihad Airways has succeeded in becoming one of the biggest names in the airline industry. I have always loved flying with Etihad Airways and I am extremely honoured to work closely with the world�s leading airline.

Peter Baumgartner, Chief Commercial Officer, Etihad Airways� said, �Our partnership with Katrina Kaif will help build Etihad Airways brand name globally and further introduce our world-class products and services across India and to Indian communities around the world.�