MICE tourism in Ghaziabad is gaining momentum these days as the usual MICE destinations like Gurgaon, Noida, Delhi are becoming increasingly expensive due to inflation and austerity drive within companies. 

Few of the simple reasons for this growing business concept are: price, connectivity and space. Ghaziabad hotels are cheaper than their counterparts in Gurgaon, Noida and Delhi. While amenities remaining almost on the same level the improved connectivity to Delhi-NCR has ameliorated the business prospects of the city-based hospitality sector. 

According ICCA (International Congress and Convention Association), India has a great potential to capture the Asian MICE segment, as 69 percent MICE events are held in city hotels and 21 percent are held in resorts and India has large number of both resorts and hotels. It is not only the inbound MICE segment that is growing at a rate of 15 to 20 percent annually, but also the Indian outbound MICE segment that has increased with alacrity due to the increase in exports as per an ET report.