The UKM Group along with Concept Hospitality Private Limited, today announced the Launch of The first environmental friendly five (5) star "The Fern-An Ecotel Hotel" in the Pink City, Jaipur, Rajasthan. The luxury elite service hotel is a venture of the UKM group and managed by Concept Hospitality Private Limited. The Hotel boasts of premium standards of amenities and highest level of professional service. Speaking during the occasion Mr. Anand Mishra, Managing Director said ""The actual realization of the Ecotel Certification Programme will come in many varied forms - such as decrease in operating expenses; heightened employee morale; interest, and pride at the work place; improved inter and intra community relationships; better occupancies; etc. to name a few" Mr. Sharad Mishra, Director Marketing, and Corporate Affairs further added "It is our objective to offer sophistication and luxury at a level never witnessed in this city of Jaipur and our experience with "The Wall Street" along with Concept Hospitality Private Limited, will definitely come useful."

Located at 3, Airport Plaza, Tonk Road, Jaipur, this Eighty Five (85) room Hotel has four types of rooms - 'Winter Green (64 rooms), Fern Club (16 rooms), Hazel Suite (4) and Fern Club Suite (1) for its patrons. The Hotel also boasts of its specialty dining restaurants - "Gourmet Lounge, open from 10a.m - 9p.m. "Lobby Lounge", Grand Trunk Route open from 7 pm-11 pm a Specialty restaurant offering cuisine from Kabul to Kolkata, "Conversation, a Restobar"24 hours coffee shop and Grunge, The Fashion & Music Lounge" open from 06:30 p.m onwards. The Fern also boasts of "Tamra", a first of its kind, day open spa - also offering Yoga Facilities. With a temperature controlled rooftop swimming pool, this area of the hotel, gives a nice view of the Jaipur City. The most differentiating feature of 'The FERN-An Ecotel Hotel" is the status of being the 1st certified Eco-friendly hotel in Rajasthan as well as the seventeenth (17th) in Asia. Jaipur is emerging as an important corporate destination, the management of The Fern - An Ecotel Hotel has taken utmost care in providing for the needs of the discerning business and leisure traveller with Wi-Fi connectivity as well as an adequate Business Centre satisfying all needs. It also boasts of four Board Rooms and banquet/conference rooms with lawn accommodating more than 550 guests.

Wishing the UKM Group the best, Mr. Kiran Wagle, Vice President - Sales & Marketing, Concept Hospitality Pvt Ltd said "we at Concept realized the value of giving something worthwhile back to the environment right from its inception. Today, all the hotels under the Concept Hospitality Pvt Ltd umbrella are either ECOTEL certified or are eco-friendly".