Club Mahindra, India's leading vacation ownership brand, launched its biggest initiative for user generated content with its "Why I Need (WIN) a Vacation" campaign. Talenthouse will partner Club Mahindra in crowd sourcing videos of humorous and innovative excuses on the need for a holiday. Submissions for the initiative are open till 22nd October, with the winner to be announced mid-November.

The campaign will reach out to an estimated half a billion users across cyber space creating engagement, participation and leveraging the power of social media. The best excuse videos will win a 3 night 4 day vacation at a select Club Mahindra resort. 

Speaking about ‘WIN-a-Vacation', Indranil Chakraborty, Chief Marketing Officer, Mahindra Holidays and Resorts India Ltd. said "The campaign brings alive Club Mahindra’s brand promise, Jiyo Life or live life to the fullest. It uses the Digital Townsquare to rally for all those reasons 'Why anyone needs a vacation’.  It will leverage our known experience and expertise with Social Media and demonstrate the power of User Generated Content.”