The government should take steps such as involving rural people in decision making and improving marketing strategy and infrastructure to boost indigenous tourism, a report has said.

A FICCI—Yes Bank report said that despite a plethora of problems such as absence of a policy framework, inadequate involvement of local community, indigenous tourism has a huge potential to contribute to socially and economically inclusive growth.

Suggesting steps to enhance the sector, the report said that there is a need to review the policies dealing with the sector, as they are very basic in nature and far from ground scenario, which makes its implementation difficult.

“Now that there are successful models running in the country, it might prove to be beneficial to revisit the frameworks in their light and bridge the lacunae,” it said.

It recommended a better marketing strategy and creation of modern infrastructure to boost indigenous tourism. The report said the government should focus on creating quality human resources for the sector.

“One of the major reasons why India, despite having so much potential, loses out on tourism footfalls is the lack of quality human resource, especially when it comes to service-oriented roles,” it said.