With an objective to attract more travellers from the domestic market, Kerala Tourism will organise road shows in Bhubaneswar (August 4), Vijayawada (August 6), Coimbatore (September 3), Bhopal (September 6), Lucknow (September 8) and Jaipur (September 30).

Through the road shows the state tourism board is looking at targeting the leisure segment by promoting backwaters, romantic holidays, hill stations, Ayurveda and wildlife in the state.