Montparnasse Tower recently opened a dedicated Sales and Marketing office for India at Connaught Place in New Delhi, thus becoming the only French tourism monument with its own sales and marketing office in India. Montparnasse Tower is currently armed with Sales & Marketing platform in Paris, Berlin, London, Hong Kong, Mainland China & now in India.

Eager to capture a chunk of this promising market and setting a trend for others to follow, Montparnasse Tower, a leading tourism monument of Paris has set up base in India for having a direct contact with the Indian tourism professionals and eventually with the Indian tourists as well.

India is among the top 3 most promising markets for Montparnasse Tower and as 70 percent of Montparnasse Tower�s current visitors are also foreigners, the company is heavily outward looking in its promotion and marketing strategies. ``We have put in place a commercial and marketing action plan for the mid and long term to develop Montparnasse Tower�s awareness and branding on these markets and on having more visibility amongst the professionals of tourism. We would like the Tour Operator�s to include our product in their programmes for the groups or FIT�s,�� says Jean-Marc Champrobert, Director Sales & Marketing at Montparnasse Tower Paris, adding that this inclusion in the itineraries will make Montparnasse Tower a must-see and must-visit for all Indian tourists.

Montparnasse Tower�s strategy for the long haul markets like India or China is to first test the market for its real potential for the product through a series of preliminary operations and to identify the most influential tourism professionals.

Jean-Marc Champrobert says that he realises that Montparnasse Tower cannot succeed in distant markets through missions carried out from Paris, but that these markets require a permanent presence and a continuous action. ``The working habits and local customs are also important for promotion of a product like ours and this understanding can come only by bringing on board a local person and that is what we have done by recruiting our sales and marketing manager in India,��
Montparnasse Tower�s first mission in India took place in 2007 and pretty soon Cox & Kings believed in the potential of the product for the Indian market and began a fruitful and close collaboration with Montparnasse Tower. By having its own sales and marketing office in India, Montparnasse Tower hopes to achieve much higher sales by developing contracts with the local tour operators and be present in the local media � print, electronic or internet and also to promote the brand throughout India.

``This full time representation by our new collaborator, Ms. Sara Sodhi, should allow us to benefit from the enormous potential of the Indian market. As the Indian economy continues to grow rapidly, it will allow an increasing number of Indians to come and visit Paris and our activities in India should allow us to receive a large number of these tourists of tomorrow,��

Ms. Sara Sodhi has been appointed as Regional Sales & Marketing Manager for India & is responsible for increasing awareness about Tour Montparnasse 56 in India through strengthening relationships with tourism bodies. Sara has a rich background in tourism and hospitality Industry & She has worked with key players in the tourism and hotel industry, including Taj Group of Hotels, The Oberoi Hotels & Resorts & Crowne Plaza Hotels & Resort. She has a strong hospitality background with a passion for sales.
Amongst the 10 most visited monuments in Paris, Montparnasse Tower offers tourists a moment of pleasure, a moment of escape, the unique experience of discovering a town, its history, its development & its wonders from a single viewpoint. Montparnasse Tower operates on the 56th & the ultimate floor of the tallest building in Paris. This is a first line tourist attraction & every year 670 000 visitors (Individuals, Groups, FIT) discover the most beautiful view of Paris.
Its 59th floor offers the highest rooftop of Paris, with its vertiginous 210 meters of height.
It is also home to �Le 360 Café�, the highest cafeteria in Paris.

In just 38 seconds, Europe�s fastest elevator will take you to a height of 196 meters where the most beautiful view of Paris stretches out before you from a modern, relaxed and very comfortable setting. From here you can spot every Paris�s landmarks and major attractions, including the Eiffel Tower.

The observatory is equipped with a large number of audiovisual and interactive facilities to help you discover and understand Paris. The constantly-updated facilities include binoculars, exhibition and photo galleries, film, viewpoint tables, panoramic projection on the legend of towers in the world, and more. In 2009, the tower has launched a giant playful and interactive course about Paris! Discover the secrets of the French capital by playing on our brand new multimedia equipment. A unique addition is Virtual Vertigo. For the ultimate thrill, walk across the virtual glass floor panels and experience the highest vertigo attraction in Paris.

Montparnasse Tower has associated with Media India Group to promote Montparnasse Tower to the Indian travel market. Media India is a Paris-based company that has for objective the promotion of India as a business and tourism destination around the world through publishing of magazines in French, Spanish and English as well as through key events all over Europe.