AirAsia has appointed Sutherland Global Services to establish a world class customer centre to service important guests from the growing Indian market. Sutherland will provide these services from its state-of-the-art centre in Chennai. Sutherland Global Services officially launched its services for AirAsia’s guests in India on July 21, 2010.

Sutherland Global Services is expected to cater to over 100,000 customer interactions per month during the initial phase of the engagement. The customer service centre will allow guests who intend to fly or are flying on AirAsia the ability to contact them on AirAsia’s flight bookings and other related enquiries.

Dato’ Sri Dr Tony Fernandes, CEO, AirAsia Group said, "This is indeed a global partnership of two leading corporations and we are pleased with this collaboration. We found a partner to support AirAsia’s end to end need for integrating our business processes. With Sutherland’s 25 year track record and their domain expertise and business process knowledge in the airline industry, we are confident that Sutherland will be able to ensure AirAsia’s guests the best customer experience."