The maiden consumer tourism exhibition attracted more than 100,000 public visitors. A total of 32 travel companies participated in the consumer exhibition selling travel products and packages worth more than 20 million yuan to more than 12,000 people.

Each of the 32 travel companies had independent and unique travel packages designed especially to suit the needs of the consumers in BITE & NCTF 2010. This was very well-received and won the love of the consumers. For some companies, 10-months worth of sales was made within 3 days in BITE & NCTF 2010. All participating companies gave positive feedback about the consumer exhibition and expressed interest to expand both sales and booth sizes in next year’s exhibition to meet the demands of consumers.

The Beijing Tourism Administration Quality Supervision Institution employed 12,301 service personnel for BITE & NCTF 2010. These staff provided services such as information provision, legal advisory, registration and security. With a strengthened on-site team, the selling of counterfeit tickets, theft and robbery have greatly reduced allowing BITE & NCTF 2010 to be an extremely successful and safe exhibition.