Lemon Tree hotels has extended its brand portfolio by launching its premium brand of hotels, ‘Lemon Tree Premier’ in New Delhi on January 19, 2012. At the moment, the hotels under this brand are located in cities of Bengaluru, Gurgaon and Hyderabad.

Speaking on the brand extension, Rahul Pandit, President & COO of the hotel group, said, “Lemon Tree Premier draws from the essence of the upscale mother brand – Lemon Tree. It retains the fresh, fun and spirited elements that our guests have come to value and then enhances the entire experience. The décor here is ‘refreshingly elegant’, making it the perfect choice for the style conscious business traveller.”
 
It is also a step towards shedding its tag of upscale and no-frill hotels, as it would now provide enhanced offerings like premier services e.g. deluxe cars for pickup and drop, superior room amenities, a higher share of top-of-the-line premium rooms, specialty restaurants, iMac terminals in the Business Centre, etc.