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Tuesday 20-Jul-2010 MOT's initiative to overhaul overseas marketing strategy to benefit trade

Ministry of Tourism (MOT) to devise methods to provide best support at most competitive air packages.

By  Traveltechie Bureau | Mumbai

The stakeholders across all value chains of travel business will benefit from the overseas marketing strategy that had been overhauled by Ministry of Tourism (MOT) to devise methods to provide best support at most competitive air packages. As part of start the overhaul in the marketing policy, MOT will share its annual calendar of activities well in advance with stakeholders to facilitate better and informed participation. Further, the ministry will invite bids for facilitating movement during such events from state and private carriers.