The Canadian Tourism Commission (CTC) has announced the launch of a new consumer advertising campaign for the Indian market.

Promoting the campaign amongst the local media and trade fraternity, Derek Galpin, Managing Director, CTC-India & China, said, “India is one of the fastest-growing travel markets in the world. With the number of outbound travelers increasing every year, it is hard not to recognise the tremendous potential in outbound Indian Traffic".

The website is designed with a fresh look, offering not only information about the country, but also details of packages by many tour operators offering mesmerizing tours to Canada. And that’s not all, by just logging on and playing an interactive game, 6 lucky couples will win a free trip each to Canada! Apart from these mega prizes, there are many other great prizes to be won, including iPads.

When you log on to the newly launched website you are welcomed by Akshay Kumar, the very popular Bollywood star and Tourism Ambassador of CTC talking about Canada as, ‘This is my Jannat. This is our Canada.’ Akshay is indeed thrilled to lead and support the campaign for his favourite destination. Akshay was appointed as the Tourism Ambassador for CTC in 2010. Ever since he joined the CTC league, he has been tireless in his efforts to promote Canada as the premier four season leisure destination.

Powering the initiative, CTC will also be launching a Facebook page along with a micro site access that will take the visitors to the Canadian Tourism India website. CTC also plans to promote the website through banners on over 30 search engines such as Yahoo!, Rediff, Mensxp.com, Vdopia etc. In addition, there will be print advertising in various magazines, leading dailies and radio stations.

The website goes live on Thursday December 22, 2011. So, visit www.jannat.canada.travel and grab the opportunity of a lifetime to experience your ‘Jannat’ in Canada