South African Tourism recently launched its annual advertisement campaign in order to promote the destination in India. The 60 secs advertisement captures various activities, destinations and travel experiences that one look can forward to in South Africa and is being screened across leading multiplexes and cinema halls. It is a nationwide campaign undertaken across seven key markets in India for a period of six weeks.

 

The advertisement will be featured during big banner Bollywood movies like Dirty Picture, Ladies Vs Ricky Behl and Karan Johar’s Agneepath, Don2 movies that have the potential to draw big crowd.

 

Commenting on the campaign, Ms. Hanneli Slabber, Country Manager, South African Tourism, said, “Given the fact that Bollywood movies  are one of the strongest consumer influencers and attention drawers, it is the best time to leverage the medium to launch an  advertising campaign. It is also an appropriate time to start an annual campaign of this scale, with the New Year round the corner a time when people are planning to go on holidays or keep aside a budget for summer holidays. 

South Africa as a destination is a complete family package, the nation provides various forms of activities and travel experiences for every age group. Our advertisement has been able to brilliantly capture the same. We are confident that the advertisements will definitely tempt the Indian audience to consider a holiday in South Africa.”