Kerala tourism has unveiled a virtual 'pookalam' (floral carpet used as an Onam decoration) with 600 video clips of the state and its attractions. The virtual 'pookalam' is posted on the official Kerala tourism website.

Kerala Tourism Minister A.P. Anil Kumar said Onam is the most important festival for Keralites and it invokes nostalgia in every Malayalee, especially those staying outside the state. "Apart from sharing the home scenes with the non-resident Keralites by giving a virtual journey through video clippings, the government also wanted to take this unique experience to the whole world, especially to the prospective visitors. It is going to be as tasty as a sumptuous Onam feast," said the minister referring to the virtual 'Pookalam'. 'Pookalam' is a popular feature of Onam.

During the festival, homes in Kerala are decked up with floral designs, small and big, in the courtyards. Added attractions included in the clippings are recipes of more than 30 traditional dishes. There are also video clips of more than 200 destinations in God's Own Country. Each image is linked to a corresponding video that the user can open with a double click. The second Onam or in other words 'Thiru Onam' Friday is the most important day in the Onam week celebrations.