Accor has launched a new online search engine and booking system for the Group’s brands namely Sofitel, Pullman, Mercure, Novotel, Suitehotel, all seasons, ibis and Etap Hotel. The website accorhotels.com, will enable web users to select their hotel and room type, with the addition of a range of new features, which includes an interactive map showing hotel locations and descriptions, and an advanced, intelligent search engine that will allow users to refine their search as they navigate, using criteria as budget, number of children and the presence of a car park or a swimming pool.

Jean-Luc Chrétien, Executive Vice President, Hotel Marketing and Distribution Accor said, “The new system is a prime example of how Accor’s distribution strategy focuses on customers. We constantly strive to deliver increasingly attractive, personalised offers to ensure complete customer satisfaction.”

As per the company release, search results update automatically and appear in order of relevance: First, hotels that have rooms available for the dates selected and meet all of the customer’s criteria. Then, to offer the customer the widest possible choice, hotels that have rooms available and meet some of their criteria and lastly, hotels that are fully booked for the dates selected, but have rooms available for other dates. Discounts and special offers are presented besides each hotel in the list. These new features follow other recent changes to Accor hotel’s websites, such as the introduction of videos, new tourist guides and more comprehensive hotel presentation files.