In order to increase its visibility in India, Korea Tourism Organisation (KTO), which has its India office in Delhi, has opened a representative office in Mumbai. The office will work to promote Korea as a premium tourism destination to the travel trade, media and airlines.

The organisation plans to collaborate with travel agents based in Western India, to introduce a wide array of travel options and is also open for tie-ups with Indian tour operators, in order to promote the destination. Korea is looking at a 20 per cent increase from the Indian market this year. The country saw a total of 86,547 Indian visitors, which was an increase of 18.9 per cent from 2009.
 
"Having a representation in Mumbai will heighten the awareness of Korea’s many attractions and the state-of-the-art facilities in the country to further develop business and leisure travel,” said Jae Sang Lee, Director of Korea Tourism Organization (KTO) in India.