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Tuesday 02-Aug-2011

Big B campaign has helped Gujarat tourism

Gujarat has seen an increase in tourist footfalls over the past few years

By  Traveltechie Bureau | Mumbai

Bollywood icon and Gujarat brand ambassador Amitabh Bachchan, who has promoted areas like Kutch and Dwarka, will lend his rich baritone and charismatic presence to attract tourists to some more picturesque spots in the state, including this pretty hill station as per an IANS report.

This was revealed by Kamlesh Patel, chairman of Tourism Corporation of Gujarat Ltd (TCGL), on the sidelines of an event to promote Gujarat's only hill station Saputara as a tourist spot.

"Amitabh Bachchan will be coming to Gujarat for a seven-day shoot at the end of September. He will shoot in Saputara, Ambaji, Adalaj step wells and the Buddhist circuit," Patel told IANS.

According to Patel, Gujarat has seen an increase in tourist footfalls over the past few years, especially since the state roped in Bachchan as its brand ambassador.

Bachchan has so far promoted the Kutch region, Dwarka, Somnath and Gir National Park. These places have seen an increase in tourist arrivals, including a 30 percent rise in foreign travellers, said Patel.

"Gujarat's tourism has grown and now we stand on fifth spot among states in India, after Rajasthan, Kerala, Maharashtra and Goa," Patel said.

Patel said tourist arrivals have increased over the years. In 2006-07, the figure stood at 1.27 lakh, which increased to 1.70 lakh in 2009-10. In 2010-11, nearly two lakh tourists arrived.

"Over the next two years, the Gujarat government will pump in Rs.650 crore towards developing tourism activities and promoting tourism infrastructure," Patel added.