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Monday 01-Aug-2011

Indian hotel companies seek expat help to compete against international hotel chains

Implementation of these brand standards is easier with expats

By  Traveltechie Bureau | Mumbai

The Indian hospitality sector is starting to attract a much larger number of expat professionals than ever before, lured by the opportunity in the growing market here. India is expected to add about 100,000 rooms over the next five years across all segments as per a report in ET by Sobia Khan & Anuradha Himatsingka.

Indian hotel companies that need to effectively compete and differentiate are also looking at attracting such talent. Apart from a number of international corporate travellers , India is also starting to attract a larger number of foreign travellers. An expat professional's familiarisation with international services according to brand standards is another reason why hotel chains seek their expertise. Implementation of these brand standards is easier with expats, says Shreenath Shastry, regional director, south at Knight Frank India.

There is a shortage of talent in the Indian industry today, which is a major reason why companies have had to look outside. With the hospitality industry booming in India, demand for skilled and trained talent has increased drastically. The industry is not being able to meet this demand . Neither is it being able to keep pace with the growth trajectory.