Cathay Pacific Airways has launched "Discover the World", a unique interactive page for its Indian fans on its Facebook fan page - Cathay Pacific, India. Visitors can win exciting prizes every fortnight for which they need to participate by first clicking the ‘Like’ tab on the page.

Every fortnight one Cathay Pacific destination will be featured and fans can participate by • Answering a short quiz on the featured destination • Submitting a travel tip (story & pictures) Apart from fortnightly prizes, at the end of the competition one lucky winner will win the grand prize of 2 return tickets to Hong Kong. During the competition, Indian travellers can also take advantage of the special online fares from India to the featured destination when they book their tickets on Cathay Pacific website.

Speaking on the initiative, Rakesh Raicar – Sales & Marketing Manager-India, Nepal, Bangladesh & Bhutan, stated “We are integrating social media strategies to bring new and relevant target audiences to our flagship sites for online sales & servicing. We want to allow our customers to interact with us the way they want to and at the same time increase customer awareness and retention. Through social media we are able to provide more updated product and flight information in a fast, interesting and cost-effective way, as well as holding contests and competitions to engage users.”