ITC Hotels will be investing $2 billion across four brands to build capacity. It intends to double its capacity from the current 9,000 rooms. There are 40 hotels which are under construction, and these are either owned or managed by ITC.

As per a report in ET, Mr. Nakul Anand, CEO of group's hospitality and travel division said, " There is immense potential for the tourism industry in India. Around 5.58 million tourists visited India, which is 0.58% of world tourism. India is an under-hotelled market. There is a shortage of one lakh rooms in the country. There is this myth that room rates in India are very high compared to other countries. This needs to be corrected. In Delhi, you would get a room for $200 a night compared to London where you would have to shell out $300-350 for a night. At times, here too rates touch the $350 level. But then, price is a result of demand and supply."

"We are driven by opportunity rather than strategy in our overseas plans. India is an under-served market. We are nowhere close to other countries in terms of room capacity. Malaysia has three lakh rooms, while Thailand has 2.5 lakh rooms. Our focus is to consolidate our position here." he added.

ITC is now the world's first and largest luxury green hotel chain. All its eight luxury properties have been awarded Leed (Leadership in Energy and Environmental Design) Platinum status, a creditable rating from US Green Building Council. Eight out of ITC's nine luxury hotels worldwide are certified Leed Platinum.