Ushering in a refreshingly simple approach to online travel, Cleartrip announced the launch of www.cleartrip.ae to serve travellers in the UAE. Cleartrip is a leading Indian online travel company and this strategic move heralds plans to explore new and dynamic markets. With a full product offering customised for the UAE market, Cleartrip chose the 'Arabian Travel Mart 2010' to announce its first foray outside Indian online travel market.

With the launch of www.cleartrip.ae, customers in the UAE have access to a simple, comprehensive, fast, fool-proof and honest online travel portal that allows them to book flights and hotels at unprecedented speeds with the most up to date information.

Speaking about the launch, Hrush Bhatt, Founder and Director (Product and Strategy), Cleartrip said, "With e-commerce in Dubai set to hit $36bn by end of 2010, the UAE customer is demanding more choices in online travel and Cleartrip is launching a completely localised UAE product to meet this demand. This is a mature, internet savvy market with over 60% internet penetration. We believe that our best-of-breed products will revolutionise the way the UAE books travel online."

Cleartrip.ae has been painstakingly localised for the UAE, and scours the internet for the most competitive prices on hotels and flights; it is the only online travel agency that offers global booking on low cost carriers like Air Arabia, Air India Express and Tiger Airways. Cleartrip offers additional intuitive tools like; the at-a-glance Air Fare Calendar option and the display and payment of fares in Dirhams for faster transaction times in just 4 simple steps.