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Tuesday 22-Mar-2011

Best Western India announces the launch of a new upper midscale brand, ‘Best Western Plus’

The new brand will cater to guests in the upper midscale category. 

By  Traveltechie Bureau | Mumbai

Best Western India, part of the Best Western International, has announced on March 15 the launch of Best Western plus.

The new brand will cater to guests in the upper midscale category. Its other two brands Best Western and Best Western Premier cater in the midscale and upscale categories.

The brand is targeted to fill the gap of 5 star facilities in tier II markets.