Korea's premier exhibition for meetings, incentives, conventions and exhibitions concluded successfully. Normally held in a different city every year, Seoul has been selected to host the industry event for the 3 years, following its successful proposal that the city’s international brand value will build a global image for the expo. The Expo aimed to develop cooperation between local government and MICE-related industries, as well as discussing ways to achieve the city’s ultimate goal of becoming Asia’s No. 1 MICE venue.

Approximately 2,000 people attended the event, including over 200 international buyers, with some 200 booths installed to represent various sectors of the industry.  The Expo took place at COEX along with the Korea Exhibition Expo. 

The Seoul MICE Forum held concurrently deliberated on the topic of MICE in the New Decade - The Challenge with a host of International speakers sharing valuable insights in to the trends of the MICE Industry.