The Telecom Regulatory Authority of India (TRAI) has decided to exempt e-ticketing agencies, social networking sites, online directories and telecom operators from the new limit of sending one hundred SMSes per day per SIM. On September 5 2011, TRAI had come out with recommendations to stop pesky calls and text messages from September 27, ordering that no access provider (operators) shall permit the transmission of more than 100 SMSes per day per SIM.

“The directive exempts e-ticketing agencies for responding to e-ticketing request made by its customers, SMSes from social networking sites Facebook, Twitter, Orkut, LinkedIn and Google Plus to their members in connection to activities relating to their accounts, based on verifiable options; and agencies providing directory services, such as Justdial, Zatse, Callezee, Getit and Askme,” TRAI said in a statement.

“Hereby directs all access providers to exclude the following persons from the limit of one hundred SMS per day per SIM -- dealers of the telecom service providers and DTH operators for sending request for electronic recharge on mobile numbers,” added the TRAI.