YES Bank has launched an ‘Incredible India Travel Card’ in association with the Tourism Ministry. This pre-paid card travel card was unveiled by K. Chiranjeevi, Minister of State for Tourism, at the ITB Fair in Berlin, Germany.

Rana Kapoor, Founder, Managing Director & CEO of YES Bank, said this co-branded card would make travelling within India a cashless and hassle-free experience.

“The ‘Incredible India’ campaign has a huge global recall, and we believe that the private sector too must supplement the Ministry’s marketing efforts with robust product offerings to deliver a smooth and flawless tourist experience”, Kapoor said.

YES Bank is the only bank to tie up with the Tourism Ministry to help promote the ‘Incredible India’ initiative.

Denominated in Indian rupees, the pre-paid card can be preloaded with a value of up to Rs 50,000 at any point of time, subject to basic ‘know your client’ procedures.