The US hospitality major Wyndham is back in Chennai with its Ramada brand. The opening of Ramada Chennai (formerly Marina Towers) in the city, marks the brand’s re-entry into the market.
“This time we have come with renewed vigour, and for good,” says Duane Elledge, Executive Vice-President and Managing Director of Wyndham Hotel Group.
The 150-room hotel in Chennai has been refurbished at an investment of Rs 12 crore to spruce it up to the brand’s standards. It is positioned as a mid-scale hotel. In line with the Wyndham group’s policy, the brand Ramada is lent on a franchisee agreement. However, the group will also market the property abroad. “We will also oversee service quality in every aspect,” said Elledge.
Wyndham Hotel Group operates hotels worldwide under the Ramada, Wyndham Grand, Dream and Days Hotel brands, will add 26 hotels to its portfolio in the country over the next few years.
These properties, many of which are under construction, together would add 3,000 rooms. At present, the Group has 17 hotels, with a total of 1,800 rooms, under the different brands in the country. The hotel company has over 7,340 hotels and 6.27 lakh rooms in 66 countries.
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