World Travel Market, the premier global event for the travel industry, to be held on November 8-11, 2010 at Excel, London, is expanding its technology seminar programme for 2010 with the introduction of a presentation theatre on the exhibition floor within the technology and online travel section. This is for the first time a conference venue has been positioned on WTM exhibition floor in the event’s 31 year history.

The Technology and Online Travel Theatre at WTM is an exclusive platform for exhibitors to promote their products and services in 45 minute slots to technology and online travel buyers (member of WTM’s Meridian Club), other exhibitors and visitors. One of the leading social media site TripAdvisor and travel industry website design and development company ZOLV have also signed up to the Technology and Online Travel Theatre.

The 80-seat theatre is part of a much expanded technology and online travel conference and events programme which also includes presentations from British Airways, lastminute.com, Tui Travel, Google, Yahoo! and WAYN on a range of topics including social media and mobile.

Simon Press, Exhibition Director, World Travel Market said, “The new Technology and Online Travel Theatre is an initiative to help exhibitors communicate the benefits of their products and services to the global travel and tourism industry. World Travel Market is a leader in innovation in the exhibition industry, and I’m delighted to be launching such an innovation to the travel and tourism industry in 2010.”