The first edition of WTM Latin America will take place in São Paulo, Brazil, 23-25 April 2013 attracting visitors and exhibitors from around the world.

As part of the event, there will be a three day Hosted Buyer Programme aimed at international senior buyers with an interest in the Latin America region, creating new business opportunities for exhibitors and buyers. The programme will host up to 250 senior buyers from the Leisure Travel and MICE (Meeting, Incentives, Conventions and Events) Industry.

Pre-scheduled appointments, complimentary flights and accommodation, and strong networking events will be a part of the programme for qualified buyers to meet Brazilian exhibitors in a professional setting. WTM Latin America’s Hosted Buyer Programme marks the first time that Reed Travel Exhibitions (RTE) will run a hosted buyer programme concentrating on both the MICE and Leisure Travel sectors.

Lawrence Reinisch, Exhibition Director says: “Latin America is increasingly becoming the new destination of choice for both Leisure and Business, not only for the amazing landscapes and monuments but also for the cultural diversity, urban lifestyle, and gastronomy. The Hosted Buyer programme will introduce international discerning MICE and Leisure buyers to a region that is actively investing in creating new Travel & Tourism infrastructure.”

For more information and to apply for the programme please visit www.wtmlatinamerica.com/hostedbuyers