World Travel Market 2012, the leading global event for the travel industry, will generate more than £253 million for exhibitors from Asia/ Pacific/ Indian Ocean and the India regions. 

Independent analysis, by Fusion Communications, of WTM 2012 reveals contracts signed at the event with WTM Buyers’ Club (formerly known as WTM Meridian Club) members or from further negotiations which will conclude before WTM 2013. The figure is a massive 51% higher than WTM 2011’s £168m in deals for the regions. 

For WTM 2012, Asia has 13 first-time exhibitors – such as China Southern Airways – which demonstrated the growth in the China’s travel industry.

The event also witnessed the emergence of newer tourism destinations such as Vietnam, Uzbekistan and Kyrgyzstan, represented by the likes of Victoria Vietnam Group, Saigontourist, Uzbektourism and the Kyrgyz Association of Tour Operators. 

Furthermore, India had its own dedicated stand-alone region at WTM 2012, with 12 new exhibitors including: Brys Hotels, Inbound Tour Operator Council (ITOC) - West Bengal, hotel company ITC Limited and Odisha Tourism. 

Both regions were also strongly represented at the WTM Speed Networking events on the Monday and Thursday of WTM 2012. Exhibitors took advantage of the chance to meet contacts briefly before the event opened and arrange a more detailed discussion later. 

Overall WTM 2012 will generate £1,860m of business for all exhibitors before WTM 2013 opens on 4 November. 

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