World Travel Market Latin America 2014 is firmly established as the leading global event for the Latin American travel industry with 25% of the exhibition floor already rebooked for 2015.
Exhibitors, visitors and buyers are all toasting to the success of the second event, with an impressive volume of business deals anticipated.
The event which brings the world to Latin America and promotes Latin America to the world has already seen 24 exhibitors re-book for next year’s event, covering the full spectrum of the exhibition floor - Brazilian, Latin American and the rest of the world from both the private and public sector- with many exhibitors dramatically increasing their overall stand space.
Confirmed exhibitors for next year’s event - which will take place at the more central venue, Expo Center Norte, in São Paulo on 22 - 24 April 2015 will include Mexico, Windsor Hotels, Top Atlantico DMC, Avianca, Dubai, Abu Dhabi, Chile, Trump Hotels, Iberostar, Peru, Bahamas, Brand USA, Israel, Switzerland and Morocco.
Furthermore, Hilton Worldwide has doubled its stand space for 2015. Atout France, Accor and Air France has increased its stand space by 20%, Brazilian travel experts Via Capi DMC will be 50% larger next year while award winning Portuguese hotel group Porto Bay will increase their stand by 25%.
WTM Latin America has been the catalyst for a phenomenal amount of business, thanks in part to the Hosted Buyer Programme and the three Speed Networking events which took place over the three days and facilitated an array of big money deals.
"The event has been very productive. The negotiations went really well. I´ve made new contacts and signed around 30 new deals," says Carlos Viso, General Manager at leading Peruvian DMC Solange Reps.
Bernardo Ignarra, Promotions and Partnerships Coordinator, City of Sao Paulo Tourism said: “For me I’m in love with this event, it´s where the business happens and where you see results which is a big difference to other events.”
The second WTM Latin America was held last week at the Transamerica Expo Centre in Sao Paulo from the 23 – 25 April and took place at the same time as the 41st Braztoa Business Meeting. The three day event welcomed 16,000 trade professionals, witnessing a 3% increase in visitors on the second day (Thursday 24 April).
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