World Travel Market 2013, the leading global event for the travel industry, will generate a record £2.2 billion in travel and tourism industry deals – an impressive 19% increase on WTM 2012.
Independent research of World Travel Market’s exhibitors shows WTM 2013 will generate a massive £2,223,445,308 billion of deals, either through contracts signed at the event or from negotiations with WTM Buyers’ Club members, which will lead to deals signed before WTM 2014.
WTM 2012 generated almost £1.9 billion in business deals, either on the exhibition floor or in the 12 months that followed, which was a 12% increase on WTM 2011’s £1.653 billion. WTM 2010 facilitated almost £1.5 billion.
The increase in business generated by WTM 2013 can, in part, be accredited to the 8% increase in WTM Buyers’ Club members to more than 8,500 (8,544). Furthermore, there was an impressive 5% increase in overall trade visitors compared to 2012, with WTM overall welcoming more than 50,000 participants over the four days (Monday 4 – Thursday 7 November).
The WTM Buyers’ Club is the leading business network for travel buyers and WTM facilitates networking opportunities, including the hugely popular WTM Speed Networking sessions which match the right buyers to exhibitors.
The traditional Monday morning Speed Networking session was phenomenally well attended with a record number of both exhibitors (760) and WTM Buyers’ Club members (211) discussing business deals before the exhibition floor opened.
The Thursday Speed Networking took place for the second year running to facilitate post-WTM business deals, attracting 370 exhibitors and almost 90 members from the WTM Buyers’ Club.
Furthermore, the resounding success can also be accredited to the increased focus put on travel technology with the inaugural Travel Tech Show at WTM and the luxury sector with A Taste of ILTM at WTM.
The dedicated ‘show within a show’ concept of The Travel Technology Show at WTM saw an impressive 59 new exhibitors compared to WTM 2012, with more than 7,000 visitors attending the event interested in buying travel tech products. While, in total 10,000 of WTM’s visitors also experienced The Travel Tech Show at WTM.
A taste of ILTM at WTM also debuted last year, engaging key international luxury suppliers with UK luxury buyers, seeing more than 1,000 pre-scheduled appointments conducted over the first two days of WTM, leading to a raft of business deals.
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