With an aim to showcase its MICE offerings in the Indian market, VisitBritian has decided to organise a MICE mission in Mumbai on the 28th of this month and in Delhi on 29th of this month. For the mission, the tourism board will bring seven delegates representing various travel and tour companies offering MICE products.

The tourism board is expecting about 100 to 150 Indian buyers for each of the MICE mission. The board will be inviting event management companies, professional conference organisers, association heads and representatives, event organisers and corporates for the mission.