Mountain resort professionals, from the Alps to the Rockies, as well as Asian destinations including the Republic of Korea, will debate how snow and mountain destinations can respond to current and future challenges, while remaining competitive and sustainable, at the 7th World Congress on Snow and Mountain Tourism (Grenoble, France, April 28-29, 2011). 

Leading experts will gather at the Congress to present current trends in the snow and mountain tourism market, following the strong rebound in international tourism witnessed in 2010. The Congress will also outline the current and future challenges facing mountain professionals as they strive to successfully develop their tourism businesses. 

Among the challenges to be discussed is that of maintaining local identities and natural resources while meeting visitor needs for comfort and services. Participants will also debate the role of creativity and innovation in addressing issues such as seasonality and the opportunities of new social media for mountain tourism. 

The opportunities offered to mountain destinations by both domestic and international tourism markets are a further issue on the agenda. Many major destinations have found success in specializing in activities such as hiking or adventure sports, guaranteeing a loyal clientele. Smaller- and medium-sized resorts, however, are diversifying their supply with new products based on local resources such as culture or gastronomy. 

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