British Prime Minister David Cameron on Thursday vowed to make the system of issuing visas to Indians quicker and cheaper according to a report in TOI

Speaking to UK tourism industry representatives on the need to increase Britain's revenue from tourism, Cameron said, "Measures to help the industry would be speeding up the process of getting visitors’ visas for the UK in India and China."
The reference to India is significant because it now provides the largest inflow of tourists from any Asian country, having overtaken Japan and become 10th overall. Of the 30 million visitors coming to Britain annually, an estimated 400,000 are from India. And, the numbers are rising rapidly. A spokesman for the 'Visit Britain' campaign said, "India is terribly important. Prime Minister Cameron even indicated that visa fee may be lowered, thus making it more attractive for Indians to come to the UK."

There has been pressure from the British capital's West End and Knightsbridge stores on London to ease visa formalities for visitors from India to enable welloff Indians to take advantage of shopping opportunities. The promise from China is yet to be tapped, as the country languishes in 22nd position among nations furnishing tourists to the UK, whereas the number of Chinese visitors to Germany is about to break into the latter’s top 10.