Turkish tourism launched a pan India advertising campaign to reach out to Indian tourists by showcasing the enchanting and rich experiential offerings of Turkey, called 'Million Reasons' earlier this week.

The campaign includes a 30 second TV advertisement supported by online, print and outdoor elements and also features the creation of a new website to be launched soon.

Designed to encourage visitors from across India to rediscover the destination, which is just a five to six hour flight from most Indian airports, the campaign highlights the depth of Turkey tourism's offering and aims to stimulate the curiosityof the Indian travelers. "Million Reasons" showcases not only Turkey's popular destinations, but also features a melange of Turkey's contemporary and sophisticated side and many traditional and legendary experiences of the destination. 

The Culture & Tourism Counselor, Turkey Ozgur Ayturk, said at the event launch, "The new advertising campaign reflects the natural splendors that Turkey has to offer. India is an important market for us and we have worked towards staying relevant in the competitive and fast-changing tourism environment. As always, our focus remains on highlighting and providing unique, iconic and memorable holidays. With our digital marketing strategy we will enhance the campaign and make it more endearing."

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