Tripadvisor is challenging travel brands and advertising agencies to design a creative ad campaign that will run on TripAdvisor, reaching millions of travellers. The total prize fund is USD $1.5 million, with the winning entry on the TripAdvisor India site receiving USD $100k in equivalent CPM advertising media value.
The 2012 TripAdvisor Creative Ad Challenge gives the industry the unique opportunity to showcase their creativity and talent through the highly interactive medium of online ad display and the chance to impact a global audience of travellers, who are looking for inspiration while planning their next trip. When this creative is combined with TripAdvisor’s market leading targeting opportunities it allows advertisers to communicate with an extremely engaged and relevant audience, maximizing their brand impact and media budgets.
Martin Verdon-Roe, VP Display Sales EMEA for TripAdvisor said, “The 2012 Creative Challenge gives travel brands the freedom to develop an engaging media campaign that tells a story and shows what their brand really stands for, rather than just focusing on the more traditional ROI price point creative that is so common online. Following the success of our last challenge which was hosted in U.K last year, this year it’s even bigger and provides multiple opportunities for travel brands to win specific market campaigns.”
“We hope to see some really exciting new entries in 2012 that can take advantage of our new and larger advertising formats. This is a truly unique opportunity for a brand to have a substantial campaign which can reach and impact a huge audience of potential travellers that are looking for inspiration while planning their next holiday or trip,” continued Verdon-Roe.
This year the challenge has been expanded to include 11 markets** across Europe and APAC. From the Europe market UK, Denmark, France, Italy, Spain and Turkey are part of the challenge while in APAC, India, Australia, Singapore, China and Japan are included. All travel brands and advertising agencies from the respective countries are entitled to participate in the challenge.
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