Come summer and travel companies begin to woo the globetrotting Gujarati travellers. But, instead of markets like Ahmedabad, Surat, Vadodara and Rajkot, travel marketers are busy giving presentations in front of Agriculture Produce Market Companies (APMC) members, industry associations, like Cotton ginners' associations, chemical associations and farmer associations in places like Mehsana, Kalol, Anand and Nadiad in North Gujarat, Bardoli, Bharuch, Navsari in South Gujarat.

These areas, along with Vapi, Billimora, Valsad and Amreli in Saurashtra and Gandhidham and Bhuj, are the new hubs of tourists' activity, especially in international travel as per a report in Indian Express.

So what is spurring this shift? "We are seeing a lot of traffic from these rural towns of Gujarat and can safely say that around 15 to 20 per cent of our total volume of business is owing to this new segment. A lot of bookings come from cotton farmers from the Surendranagar belt and cumin traders from Unjha who prefer foreign destinations to domestic ones. Due to vibrant agriculture, these cities are flush with high-net-worth individuals who are now looking at exploring luxury through tourism," says a Tour Operator

While Hong Kong, Dubai, Malaysia and Singapore are evergreen destinations for first time international Gujarati travellers , there is huge interest in Europe, USA and South Africa as well.

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