Travel companies in India are preparing their war chests in anticipation of growing business out of the Indian market. While Cox & Kings has announced it is acquiring UK-based adventure and camping firm Holiday-Break for Rs 2,300 crore, several other firms, including Indian arms of international travel firms, are scouting for possible acquisition targets. In a market that is largely fragmented, inorganic growth strategy will help companies grab a bigger market share and expand faster as per a report in ET.

As per industry estimates, nearly 85% of the Indian travel market is still controlled by small, unorganised or regional players. Kuoni India, which owns travel companies SOTC and HRG Sita, is in active talks to acquire travel companies in India and it plans to close the deals in the next few months. The company is learnt to be doing due diligence on three companies. apart from Kuoni, Le Passage to India & Travel Tours are also looking for acquisitions.