Tourism Queensland recently concluded its annual travel trade roadshow “Queensland on Tour” in India. More than 20 leading representatives from the travel, tourism & hospitality industries participated and interacted with over 400 Indian travel trade representatives across four cities. The ‘Queensland on Tour’ sales mission offers participating business partners a unique platform to educate key Indian tourism players and negotiate future business deals.
Over the years, Tourism Queensland’s annual roadshow has received a huge response from the key metro cities visited in India. With a view to achieve a larger footprint in the Indian market, the delegation travelled across four cities Delhi, Chennai, Kolkata and Mumbai. The multi-city roadshow saw the participation of first time representatives in addition to industry veterans that have serviced the India market for years. The participating suppliers represented a wide range of products such as Island resorts, wildlife and theme parks, hotel chains and rainforest retreats, each having something unique to offer on the destination.
Speaking about the success of the roadshows, Mr. Paul Buggy, International Director of Tourism Queensland for India, Middle East and Korea, said, “Indian visitors to Queensland have grown at a compound annual growth rate of 7.5 percent since 2010 and the market has great future growth potential. This growth is strongly aided by our consumer and trade events like Queensland on Tour which offer a wide spectrum of experiences in addition to business networking and reinforcing ties with the travel trade. It’s great to see such a diverse group of operators taking advantage of this opportunity to promote Queensland’s tourism industry in an important international market for the state.”
Commenting on the growth trends, Mr. Paul Buggy, stated, “India is one of Queensland’s fastest growing international visitor markets. Queensland, Australia has seen a 15% growth in arrivals from India with 30,000 Indians visiting Queensland till 30 June 2012. Our aim is to sustain this growth through the next financial year by executing our five-pillar strategy and adopting effective tools of communication to draw huge numbers from the Indian market.”
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