The tourism ministry wants to give India an image makeover as a destination for foreign visitors who associate the country with its ancient history and diverse culture.
The tourism ministry’s idea is to let visitors know that India not just about the Taj Mahal or the Pushkar fair, and that this is also a country that’s aspiring to be a hot spot that offers attractions ranging from scuba diving and powder-snow skiing to night safaris and Formula 1.
The aim of the campaign, which the tourism ministry expects to launch in six months, is to project India as a leisure destination in keeping with its economic rise in recent years and earn more foreign exchange by attracting luxury tourists as per a report in the Mint.
In calendar year 2012, India received 6.64 million overseas visitors, a 5.4% increase over 2011. They spent a combined $17.47 billion (around Rs.93,600 crore today), up from $16.56 billion in 2011, according to data available with the tourism ministry. But the number of tourists visiting India is small compared to those travelling to South-East destinations such as Malaysia and Thailand.
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