During her recent two day visit to Leh Ladakh region, Kumari Selja, Union Minister for Tourism and Housing and Urban Poverty assured tour operators that the Ministry of Tourism (MoT) in collaboration with Jammu and Kashmir government will focus on special branding and publicity of Ladakh Region. Selja has urged tourism industry stakeholders to take advantage of the schemes like Market Development Assistance and Publicity Support for intensifying the efforts at the individual level. 

The Tourism Minister observed that Leh and Ladakh is a safe and comfortable destination for all tourists including international travellers. The local association of tour operators also met with Selja at Leh and brought to her notice the fall in tourists coming to the city. Tourist numbers have fallen because of the adverse impression created that the infrastructure is not fully equipped and also due to the recent cloud burst and flood.