In a major initiative to promote the ‘Incredible India Campaign’ and Cinemas of India as a sub brand of Incredible India at various international film festivals and markets abroad, the Ministry of Information & Broadcasting and Ministry of Tourism today signed a Memorandum of Understanding.
The MoU is expected to enhance the reach of “Incredible India” through the Medium of Cinema, develop synergy between tourism and film industry and provide a platform for enabling partnerships between the Indian and global film industry. The MoU was signed in the presence of Smt. Ambika Soni, Minister for Information & Broadcasting, Shri Subodh Kant Sahay, Minister of Tourism and Minister of State for Tourism, Shri Sultan Ahmed.
The MoU signed today between the two ministries, aims to create and build upon a Film Tourism vertical of Incredible India Campaign by promoting Cinemas of India as a sub-brand of Incredible India. The emphasis will be on its linguistic/cultural/regional diversity. The MoU will also provide an impetus to frame policies and guidelines for facilitating shooting of International films in India and promote India as a filming destination, both for international and domestic film producers. Another key objective of the MoU seeks to to initiate dialogue with State Governments and UTs within India for development of locations for film shootings and promotion of tourism.
At the institutional level, the MoU attempts to constitute a National Level Committee for coordination with various stakeholders for promotion of India as a film and tourism destination and for facilitating visas for films units from overseas. On some of the key aspects, the roadmap will be charted out through mutual consultations between the two ministries.
As per the MoU, the Ministry of Tourism would provide budgetary support for identified film festivals, markets and events. The Ministry would facilitate publicity through the available content based on existing audio visual material and print designs. The joint participation of the two ministries would cover the Cannes Film Festival and Market, IFFI Goa including the Film Festival and Film Bazaar and European Film Market at Berlin.
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