Tourism Flanders (Belgium) is further strengthening its marketing initiatives in the Indian market in view of the encouraging outbound travel trends to Western Europe. A senior delegation headed by Mr. Geert Bourgeois, Vice Minister-President of the Government of Flanders is on a week-long work visit to India from 26 October to 1 November 2012 covering New Delhi and Mumbai.
The agenda of the visiting delegation is to meet and interact with the key players of the Indian government, tourism industry, media, airline and trade partners. While Flanders is a relatively new destination for the Indian outbound travellers, its Tourism Board has been actively involved in raising the destination’s awareness and supporting the travel trade to create and promote interesting itineraries for the region.
“Flanders has a lot to offer to Indian tourists: historic art cities, Flemish cuisine, art and culture, shopping, diamonds as well as fashion. We want to channel all our activities in introducing these segments to the Indian market.
An important event in Flanders the coming years will be the commemoration of World War I, which will start in 2014. World War I witnessed a significant participation by the Indian soldiers as part of the Commonwealth Forces”, commented Mr. Bourgeois.
The visit includes a meeting with Minister’s counterpart in the Government of India and senior officials of the Indian National Trust for Art and Cultural Heritage (INTACH), Archaeological Survey of India (ASI) and Indian Diamond Council & Export Zone in Mumbai.
Besides pure visitor arrivals, Tourism Flanders is also targeting to enhance the visitor experiences by encouraging tour operators to use Brussels as a Gateway for their European itineraries, by leveraging on its connectivity to other popular destinations in European Union.
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