Up to seventy of India’s top selling travel agents for Australian holidays will visit Melbourne in September as part of Tourism Australia’s six-day India Mega Famil and Workshop (IMFW) 2012. Scheduled to be held from September 1 – 6, 2012 at the Melbourne Convention and Exhibition Centre (MCEC), the IMFW has been planned as a platform to showcase quality experiences and Australian tourism products to the participating Indian agents. Representatives from up to 70 Australian products and experiences will meet with the Indian trade delegates during this program.
Tourism Australia recently released a new strategy aimed at tapping into the future tourism potential of India. The India 2020 Strategic Plan, unveiled by the Minister for Tourism, the Hon Martin Ferguson AM MP, identifies the main opportunities and sets out the approach required to build Australia’s appeal and to win future market share. The upcoming IMFW is a progressive step towards helping secure future business for Australia by showcasing the destination to leading travel agents from India.
Commenting on the event, Maggie White, Regional General Manager, South/South East Asia and Gulf Countries, Tourism Australia says, “As part of the wider global 2020 strategy we have been working consistently towards increasing the number of Indian visitors to Australia and it is encouraging to see the statistics reflect growth. Events like IMFW are a good opportunity for the Indian agents to experience Australia first-hand and meet with the industry. We look forward to a successful event.”
A new brand campaign will also be unveiled in the month of August by Tourism Australia in India. The theme of the campaign will be around the ‘Best of Australia’ experiences and some of these will be included as part of the destination experience offered to the Indian agents during the upcoming IMFW.
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