With Indian travellers to Australia rising to nearly eight per cent in last financial year, Tourism Australiahas decided to use a new research to enhance its 10-year marketing plan to tap the market estimated to be worth up to 2.3 billion dollar by the end of the decade.
Indian travellers to Australia rose to nearly 8 per cent last year, contributing Australian dollar 804 million to the its economy, the agency said.
According to Tourism Australia managing director Andrew McEvoy, the latest research would provide some really valuable learnings into the Indian consumer, their purchasing intentions and desire for experiencing travel.
"India is already Australia's tenth largest source market and has the potential to grow strongly in coming years if we get the marketing, product, distribution and aviation access right," he said.
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